His Dover, N.H., store has offered energy conservation strategies for home and business since October 2007, and recently added WoodMaster Flex Fuel to its product offerings in March 2011. The store specializes in solar electric and solar hot water, but their goal is to provide any appliances that offer consumers dramatic ways to save energy.
WoodMaster’s Flex Fuel boilers fit Jack’s sales model perfectly.
“Even though the Flex Fuel is a significant investment, it’s not a hard sell,” Jack explains. “Customers know they can expect cutting-edge, energy-saving products here, and WoodMaster meets this expectation.” The WoodMaster Flex Fuel has about a nine-year return on investment, but with an impressive 12 percent return on your money, it’s well worth the wait. Jack ponders, “Where do you get that kind of return in this day and age?”
In the first six months, Jack has sold two Flex Fuel boilers and “heating season hasn’t even started yet.” He hopes to sell three or four more before the end of 2011.
Jack and his customers are impressed by the boiler’s design. “At tradeshows, it just looks better than anyone else’s. I’m assuming it will perform better than anyone else’s, too.”
Even though he’s new to selling WoodMaster Flex Fuels, Jack anticipates customers being very happy with their energy-efficient boilers. “If the price of oil goes up and up, their smiles will get bigger and bigger.”
Is energy savings at the top of your list when shopping for home appliances? Why or why not?