“As far as I’m concerned, WoodMaster has one of the best wood-burning products out there, and I’ve looked at a lot of them,” says Jonathan. “I figured if I’m going to sell them, I ought to have one.”
Jonathan and his brother, Brian Wells, began selling WoodMaster furnaces one month ago as an experiment in supplementing his family-owned contracting business during the slower, winter months. So far, he’s sold ten WoodMaster furnaces and says it’s been “going without a hitch.”
Jonathan, part-owner of Wells Contracting in Murphy, N.C., currently sells WoodMaster wood furnace models, including the WoodMaster 4400; however, his eventual goal, as long as there is demand, is to carry all WoodMaster products.
“We’re open to selling every item WoodMaster offers, including the pellet furnaces and bioenergy flex fuel furnaces,” says Jonathan, explaining he and Wells Contracting staff have plans to travel to WoodMaster headquarters in Red Lake Falls, Minn., for training on other WoodMaster products.
Jonathan has sold furnaces to people of all ages, from people in their 20s to people in their 70s. With his sales of wood-burning WoodMaster furnaces already thriving, he is considering investing in a wood processor to sell wood along with the stoves.
One of WoodMaster’s main benefits, says Jonathan, is “person-friendly heat.”
“You get the benefit of burning wood without the mess—there’s no dust or ashes, so it’s good for people with allergies,” explains Jonathan.
As a business owner, Jonathan says his job description is simple: “to make sure the customer is pleased, regardless of whether I make money on the project. We take pride in our work and go the extra mile to make someone happy.”
Jonathan says all of his WoodMaster customers have been overly surprised with the product’s efficiency.
“I like to see people smile when they crank it up and see how great it works,” says Jonathan. “They knew it was going to work well, but they didn’t know it would work this well.”
With “customers calling all the time to tell him how they love the system,” it’s safe to say that selling WoodMaster products fits right in with Jonathan’s job description.